The site sells a formula. The buyers describe their mother.
One can of Comet powder has 22,600 ratings on Walmart and sits at 4.8. I read 89 of the written ones. A third say they have used it for years, for decades, or since they were children. Not one mentions the formula. Everything in here comes from that.
The year Comet went on sale, made by Procter and Gamble.
The year KIK Consumer Products bought the consumer brand.
Comets on sale today. KIK sells to homes. P&G still sells to the trade.
Homes served, the number on your own site, below the fold.
Ratings on one 21 oz can of the powder, on Walmart alone.
Its score. 89 in a hundred give it five stars. 2 in a hundred give it one.
Of 89 reviews that say years, decades, mother, or grew up with it.
Of 89 that mention the formula, the maker, or a rival brand by name.
Your first card under the headline reads “Comet Cleaner is engineered with a proven formula that cuts through tough grease, soap scum, and grime.” That is the language of a product launch. In 89 reviews the word formula does not appear. What appears is “My mother always used Comet so I learned from her” and “Always under my sink ready to be used!” They are not choosing a formula. They are keeping a habit.
Further down, next to a counter that reads 100M+ Homes Served, your site says Comet is “trusted by generations of families.” That is the exact thing your buyers say. It is one clause, below the fold, in a paragraph that reads like it was written for every brand at once. The headline above it says “Trusted to clean homes since 1956,” which is true, and describes a date rather than a person.
Comet’s score is inherited. “My Mom used it, so did my grandma, and my great grandma did too... now my daughter uses it.” Four generations, one review. That is worth more than any formula and it is written on Walmart’s site about Walmart’s shelf. Nobody at Comet meets these people, so nobody can tell whether the next household is starting the habit or whether the last ones who have it are getting old.
A five star review reads “this product does not have the punch and strength it had many years ago, it still does a good job.” One review is not a count and I am not treating it as one. But it is the one sentence a habit brand cannot afford to hear twice, and it is worth checking against all 3,897 before a reformulation decision is made without it.
Star split and review count read directly off the Walmart listing for Comet Multipurpose Cleaning Powder with Bleach, 21 oz. 89 written reviews read in full, newest first. cometcleaner.com captured live on 2 September 2026. Nothing here is paraphrased and nothing is made up.